Fancy Feast Confessions Banner
Done: October 2008 | Filed under: Banners, Fancy Feast, Favorite
This online ad accompanied our Confessions site launch, enabling people to browse Confessions and add their own, all within banner.
Fancy Feast Confessions
Done: October 2008 | Filed under: Fancy Feast, Favorite
My Role: Conceptor, ACD
Insight: Younger cat owners are afraid to publicly express their love for fear of being perceived as “crazy cat ladies.”
Our Solution: Confessions of Devotion, a safe place to declare your feline adoration among likeminded cat lovers.
Know what happens when you aggregate a whole lot of crazy like this? It ain’t so crazy anymore.
Pro Plan Banner: Why Is This Dog So Happy?
Done: October 2008 | Filed under: Banners, Favorite, Pro Plan
My role: Concepter
Friskies Flythrough
Done: October 2008 | Filed under: Friskies, VideoMy role: Concepter, Creative Director, Writer
We put this flythrough together for award submissions at the end of 2008.
Cat Chow Pink
Done: August 2008 | Filed under: Cat Chow, Microsite
My role: Concepter, Creative Director
This microsite enabled cat lovers to help find a cure for breast cancer. After people completed a short quiz, Cat Chow donated $1 to Susan G. Komen for the Cure.
- Over 338,000 visitors came to CatChow.com/pink with an outstanding 87% conversion rate to the quiz page
- Average site interaction time was over 3-1/2 minutes during the campaign
The client viewed this project as a huge success, assembling a 97-page document of sites that wrote about and linked to the promotion.
We took the Pink site down after the promotion, but you can still view a PDF of the work.
Friskies Pix
Done: August 2008 | Filed under: Application, Favorite, Friskies | Tags: Friskies, pix, spoof
My role: Concepter, Writer
Friskies Pix enables people to create fantastical pictures of their cats within the magical world of Friskies and then download those pictures as wallpaper.
Pix has been a great acquisition tool for Friskies. In order you save your Pix, you have to join the Friskies Explorers.
Over 10,000 people have created Pix. But what I’m most proud of is that people have spoofed us online, such as this genius:
We even found a random tutorial:
My Videos on the Travel Channel
Done: January 2008 | Filed under: Favorite, VideoAndrew Zimmern ran two of my Vagabonding videos on Travel Channel’s What’s Your Trip?
A thrill, to be sure, but what I’m happiest about is Zimmern pronouncing my name correctly!
Beneful.com Redesign
Done: September 2007 | Filed under: Beneful, Website
My Role: Conceptor, ACD
Ahh, healthful, flavorful, Beneful. I helped concept this site’s reason for being, up-sold the client on homepage video vignettes, and oversaw the copywriter.