Friskies Hidden Object Game
Done: August 2009 | Filed under: Application, Favorite, Friskies, Game, Video
My role: Concepter, Salesman
The Friskies Hidden Object Game lets you dive deep into the magical worlds of Friskies in search of hidden brand icons.
This was Yahoo’s most successful branded game launch ever. Yahoo guaranteed the brand 500,000 plays within six months; the game reached over 700,000 people within three weeks.
My team concepted the game based on the insight that hidden object games skew highly with Friskies’ target consumers; 59% of hidden object gamers are women between ages of 25-54 (source: Media Metrics).
Here’s a walkthrough.