Friskies Blog
Done: February 2009 | Filed under: Application, Favorite, Friskies
My role: Concepter, Salesman, Creative Director, Writer
All things cat, all week long. Updated five times a week by multiple authors, the Friskies Blog accounts for 40% of traffic to Friskies.com. It’s been a great acquisition tool for Friskies, as thousands of readers have registered with the site in order to comment.
This ongoing project positions Arc as content creator and community moderator – brave new territory for the company.