Fancy Feast Confessions
Done: October 2008 | Filed under: Fancy Feast, Favorite
My Role: Conceptor, ACD
Insight: Younger cat owners are afraid to publicly express their love for fear of being perceived as “crazy cat ladies.”
Our Solution: Confessions of Devotion, a safe place to declare your feline adoration among likeminded cat lovers.
Know what happens when you aggregate a whole lot of crazy like this? It ain’t so crazy anymore.