Mike Pugh » Website http://mikepugh.com is a digital creative director in Chicago Fri, 26 Mar 2010 21:17:32 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Special K Victory Chain http://mikepugh.com/special-k-victory-chain/ http://mikepugh.com/special-k-victory-chain/#comments Wed, 30 Dec 2009 01:36:45 +0000 mikepugh http://mikepugh.com/?p=421

The Special K Victory Chain connects people’s Twitter-length fitness and diet “victories” into an unbroken chain of support.

Inspired by President Obama’s campaign site which literally connected donors to one another and got them talking, I co-concepted the Victory Chain with a Leo Burnett art director.

The Chain lives on both Facebook and SpecialK.com.

Here’s a screenshot of the app on Facebook.

pugh_spk-victory-chain-facebook-600

]]> http://mikepugh.com/special-k-victory-chain/feed/ 0 Beneful.com Redesign http://mikepugh.com/beneful-redesign/ http://mikepugh.com/beneful-redesign/#comments Fri, 21 Sep 2007 02:42:54 +0000 mikepugh http://mikepugh.com/?p=294 beneful-screenshot-pugh

My Role: Conceptor, ACD

Ahh, healthful, flavorful, Beneful. I helped concept this site’s reason for being, up-sold the client on homepage video vignettes, and oversaw the copywriter.

]]> http://mikepugh.com/beneful-redesign/feed/ 0 Dog’s Life on Beneful.com http://mikepugh.com/dogs-life-on-beneful-com/ http://mikepugh.com/dogs-life-on-beneful-com/#comments Thu, 11 Jan 2007 02:58:07 +0000 mikepugh http://mikepugh.com/?p=298 beneful_dogs_life

My Role: Copywriter, Concepter, Salesman

How do you bring Beneful’s print magazine to life online? We added web-only articles as well as user comments – a tough sell to brands in early 2007 – to build a bit of community around the publication.

]]> http://mikepugh.com/dogs-life-on-beneful-com/feed/ 0 Vagabonding.com, a Round-The-World Travelogue http://mikepugh.com/vagabonding-com-a-round-the-world-travelogue/ http://mikepugh.com/vagabonding-com-a-round-the-world-travelogue/#comments Wed, 11 Feb 2004 12:39:08 +0000 mikepugh http://mikepugh.com/?p=327 vagabonding_screenshot

In 2003 I traveled on my own through Southeast Asia & East Africa for a year and  shared my love of travel on Vagabonding.com.

  • Forbes voted Vagabonding “best travel blog”
  • Over 30,000 people continue to visit the site each month
  • Videos from the site have been viewed 500,000 times on YouTube
  • Andrew Zimmern featured two of these videos on the Travel Channel
  • Panasonic professional video sponsored the project

Here’s the site teaser trailer.

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