Special K Victory Chain

The Special K Victory Chain connects people’s Twitter-length fitness and diet “victories” into an unbroken chain of support.

Inspired by President Obama’s campaign site which literally connected donors to one another and got them talking, I co-concepted the Victory Chain with a Leo Burnett art director.

The Chain lives on both Facebook and SpecialK.com.

Here’s a screenshot of the app on Facebook.

Beneful.com Redesign

My Role: Conceptor, ACD

Ahh, healthful, flavorful, Beneful. I helped concept this site’s reason for being, up-sold the client on homepage video vignettes, and oversaw the copywriter.

Dog’s Life on Beneful.com

My Role: Copywriter, Concepter, Salesman

How do you bring Beneful’s print magazine to life online? We added web-only articles as well as user comments – a tough sell to brands in early 2007 – to build a bit of community around the publication.

Vagabonding.com, a Round-The-World Travelogue

In 2003 I traveled on my own through Southeast Asia & East Africa for a year and  shared my love of travel on Vagabonding.com.

• Forbes voted Vagabonding “best travel blog”
• Over 30,000 people continue to visit the site each month
• Videos from the site have been viewed 500,000 times on YouTube
• Andrew Zimmern featured two of these videos on the Travel Channel
• Panasonic professional video sponsored the project

Here’s the site teaser trailer.