The Special K Victory Chain connects people’s Twitter-length fitness and diet “victories” into an unbroken chain of support.
Inspired by President Obama’s campaign site which literally connected donors to one another and got them talking, I co-concepted the Victory Chain with a Leo Burnett art director.
The Chain lives on both Facebook and SpecialK.com.
Here’s a screenshot of the app on Facebook.
What creative worth his salt in 2009 wouldn’t push to bring his hit branded game to iPhone?
My role: Concepter, Salesman
The Friskies Hidden Object Game lets you dive deep into the magical worlds of Friskies in search of hidden brand icons.
This was Yahoo’s most successful branded game launch ever. Yahoo guaranteed the brand 500,000 plays within six months; the game reached over 700,000 people within three weeks.
My team concepted the game based on the insight that hidden object games skew highly with Friskies’ target consumers; 59% of hidden object gamers are women between ages of 25-54 (source: Media Metrics).
Here’s a walkthrough.
My role: Concepter, Creative Director, Writer
We put this flythrough together for award submissions at the end of 2008.
Andrew Zimmern ran two of my Vagabonding videos on Travel Channel’s What’s Your Trip?
A thrill, to be sure, but what I’m happiest about is Zimmern pronouncing my name correctly!
My Role: Conceptor, Copywriter
The thrill of Randy Quaid voicing my script more than made up for the sluggish pacing of this piece, or the last minute change from live action to animation.
(Randy, holla if you want to see my Christmas Vacation 3 treatment!)
This site illustrated the folly of rival cash back cards by comparing them to warped fairy tales. Here’s a clip of it in action.
My role: Co-concepter, Writer
Back when podcasts were white hot, Purina was one of the first CPG brands with their own iTunes channel.
My role: copywriter
The assignment: Create a presentation to help sell the Kohler Residential Power System.
Our solution: Bring the drama of the product to life with hosts that our audience can relate to.
In 2003 I traveled on my own through Southeast Asia & East Africa for a year and shared my love of travel on Vagabonding.com.
Here’s the site teaser trailer.