Special K Victory Chain
Posted: December 29th, 2009 | Author: mikepugh | Filed under: Application, Special K, Video, Website | Comments OffThe Special K Victory Chain connects people’s Twitter-length fitness and diet “victories” into an unbroken chain of support.
Inspired by President Obama’s campaign site which literally connected donors to one another and got them talking, I co-concepted the Victory Chain with a Leo Burnett art director.
The Chain lives on both Facebook and SpecialK.com.
Here’s a screenshot of the app on Facebook.
