Mike Pugh » Cat Chow http://mikepugh.com is a digital creative director in Chicago Fri, 26 Mar 2010 21:17:32 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Cat Chow Pink http://mikepugh.com/cat-chow-pink/ http://mikepugh.com/cat-chow-pink/#comments Tue, 12 Aug 2008 12:31:43 +0000 mikepugh http://work.mikepugh.com/?p=110

My role: Concepter, Creative Director

This microsite enabled cat lovers to help find a cure for breast cancer. After people completed a short quiz, Cat Chow donated $1 to Susan G. Komen for the Cure.

  • Over 338,000 visitors came to CatChow.com/pink with an outstanding 87% conversion rate to the quiz page
  • Average site interaction time was over 3-1/2 minutes during the campaign
The client viewed this project as a huge success, assembling a 97-page document of sites that wrote about and linked to the promotion.
We took the Pink site down after the promotion, but you can still view a PDF of the work.
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