Cat Chow Pink
Posted: August 12th, 2008 | Author: mikepugh | Filed under: Cat Chow, Microsite | Comments Off
My role: Concepter, Creative Director
This microsite enabled cat lovers to help find a cure for breast cancer. After people completed a short quiz, Cat Chow donated $1 to Susan G. Komen for the Cure.
- Over 338,000 visitors came to CatChow.com/pink with an outstanding 87% conversion rate to the quiz page
- Average site interaction time was over 3-1/2 minutes during the campaign
The client viewed this project as a huge success, assembling a 97-page document of sites that wrote about and linked to the promotion.
We took the Pink site down after the promotion, but you can still view a PDF of the work.