Mike Pugh » Beneful http://mikepugh.com is a digital creative director in Chicago Fri, 26 Mar 2010 21:17:32 +0000 http://wordpress.org/?v=2.8.2 en hourly 1 Web Award for Beneful.com http://mikepugh.com/web-award-for-beneful-site/ http://mikepugh.com/web-award-for-beneful-site/#comments Wed, 24 Sep 2008 19:31:51 +0000 mikepugh http://work.mikepugh.com/?p=129

]]> http://mikepugh.com/web-award-for-beneful-site/feed/ 0 Beneful.com Redesign http://mikepugh.com/beneful-redesign/ http://mikepugh.com/beneful-redesign/#comments Fri, 21 Sep 2007 02:42:54 +0000 mikepugh http://mikepugh.com/?p=294 beneful-screenshot-pugh

My Role: Conceptor, ACD

Ahh, healthful, flavorful, Beneful. I helped concept this site’s reason for being, up-sold the client on homepage video vignettes, and oversaw the copywriter.

]]> http://mikepugh.com/beneful-redesign/feed/ 0 Beneful Puppy Banners http://mikepugh.com/beneful-puppy-banners/ http://mikepugh.com/beneful-puppy-banners/#comments Fri, 12 Jan 2007 01:48:47 +0000 admin http://work.mikepugh.com/?p=31 My role: Concepter, Writer

Who can resist a puppy? This campaign hooked people with true or false questions and encouraged them to roll over for the answer. Users saw new questions every time the banner was served, with five questions in all.

This was Purina’s best performing banner for the year, with an interaction rate of 11.11% (compared with the industry average of 5.22%).

 

"Baby Teeth," one of five featured questions. Click for full size.

"Baby Teeth," one of five featured questions. Click for full size.

 

"Sense of Smell," the second of five featured questions. Click for full size.

"Sense of Smell," the second of five featured questions. Click for full size.

]]> http://mikepugh.com/beneful-puppy-banners/feed/ 0 Dog’s Life on Beneful.com http://mikepugh.com/dogs-life-on-beneful-com/ http://mikepugh.com/dogs-life-on-beneful-com/#comments Thu, 11 Jan 2007 02:58:07 +0000 mikepugh http://mikepugh.com/?p=298 beneful_dogs_life

My Role: Copywriter, Concepter, Salesman

How do you bring Beneful’s print magazine to life online? We added web-only articles as well as user comments – a tough sell to brands in early 2007 – to build a bit of community around the publication.

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