McDonald’s / Avatar Hidden Object Game

My role: Conceptor

We needed to bring Cameron’s game-changing film to life in a way that promoted Big Mac and stayed true to McDonald’s mantra of Simple, Easy Enjoyment. My idea: A best-in-class game with levels that are unlocked by codes on Big Mac boxes.

We sold it right through to McDonalds USA and went on to sell and execute it for the global McD system.

The results were almost as impressive as Cameron’s box office stats:

• over 300,000 site visitors
• 10 minutes average time spent on site – the chain’s most effective digital engagement with adults to date
• 18% lift in Big Mac sales over previous year

UPDATE: This project just won a Gold 2010 Reggie Award! Plus an OMMA Award 2010.

Here’s a screenshot of the site.

Friskies Hidden Object Game for iPhone

What creative worth his salt in 2009 wouldn’t push to bring his hit branded game to iPhone?

Friskies Hidden Object Game

My role: Concepter, Salesman

The Friskies Hidden Object Game lets you dive deep into the magical worlds of Friskies in search of hidden brand icons.

This was Yahoo’s most successful branded game launch ever. Yahoo guaranteed the brand 500,000 plays within six months; the game reached over 700,000 people within three weeks.

My team concepted the game based on the insight that hidden object games skew highly with Friskies’ target consumers; 59% of hidden object gamers are women between ages of 25-54 (source: Media Metrics).

Here’s a walkthrough.