Who can resist a puppy? This campaign hooked people with true or false questions and encouraged them to roll over for the answer. Users saw new questions every time the banner was served, with five questions in all.
This was Purina’s best performing banner for the year, with an interaction rate of 11.11%(compared with the industry average of 5.22%).
"Baby Teeth," one of five featured questions. Click for full size.
"Sense of Smell," the second of five featured questions. Click for full size.
The Army discussion boards are a place where prospects can ask difficult questions, connect with peers, and get real, honest answers. This concept illustrated that through an illustrated discussion board dialogue. The whimsical questions and art direction were pretty breakthrough for the Army. We did four versions, each with different copy.
