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Comcast Dynamic Signs

Posted: January 10th, 2011 | Author: mikepugh | Filed under: Comcast, Shopper, Video | Comments Off

I brought my web savvy to the Comcast account to help their in-store digital signage function more like online ads.

Web connected and location aware, these signs serve dynamic content based on live events that matter to shoppers.

So when thunderstorms break out in Philadelphia, they remind shoppers that Comcast works rain or shine.

When the Dallas Cowboys score, they let shoppers in Texas know about it—and our ultimate sports package.

And when the Kennedy Expressway is jammed, the signs alert shoppers—and let them know they can set their Comcast DVR via smartphone.