I may have been clutching the hidden object hammer at the time I concepted this (see the Friskies game), but I’ll be damned if the McD / Avatar digital experience wasn’t a perfect nail.
We needed to bring Cameron’s game-changing film to life in a way that promoted Big Mac and stayed true to McDonald’s mantra of Simple, Easy Enjoyment. My idea: A best-in-class game with levels that are unlocked by codes on Big Mac boxes.
We sold it right through to McDonalds USA and went on to sell and execute it for the global McD system.
The results were almost as impressive as Cameron’s box office stats:
19% lift in Big Mac sales
over a million site visitors
11 minutes average time spent on site
Kidding.
Note: I was only involved in concepting this project.
We just won at PROMO Magazine’s PRO Awards! And we were up against some steep competition.
Best Loyalty Program or Shopper Rewards Program
WINNER: Feed the Senses
Agency— Arc Worldwide
Client— Nestle Purina
2nd Place: Miller High Life Extras
Agency— Upshot
Client— MillerCoors
3rd Place: The Dark Knight $10K Giveaway
Agency— Momentum Worldwide
Client— Domino’s Pizza
Honorable Mention: My Coke Rewards
Agency— The Marketing Store
Client— Coca-Cola
It was an honor to be up against such amazing campaigns. And great fun to attend the gala at Museum of Science and Industry.
Now in its 19th year, the PRO Awards are the gold standard of recognition for those who measure themselves against the industry’s best and brightest promotion marketers in the world.
Caples Award – 2009
Friskies.com was a finalist in the Consumer Website category.
Fab Award – 2009
Friskies.com was a finalist in the Food and Beverage Awards
District Addy Award Competition – 2009
Friskies.com was awarded a silver in the Elements of Advertising: Animation, Internet category and is moving on to the National Competition
