Beneful Puppy Banners
Done: January 2007 | Filed under: Banners, Beneful, Favorite, PurinaMy role: Concepter, Writer
Who can resist a puppy? This campaign hooked people with true or false questions and encouraged them to roll over for the answer. Users saw new questions every time the banner was served, with five questions in all.
This was Purina’s best performing banner for the year, with an interaction rate of 11.11% (compared with the industry average of 5.22%).
"Baby Teeth," one of five featured questions. Click for full size.
"Sense of Smell," the second of five featured questions. Click for full size.