Army Reserve Banner: Choose a Character
Done: December 2005 | Filed under: Army, Banners.
This concept tapped into gaming vernacular. As in video games, users chose from one of several characters. But – are you ready for this? – in the Army Reserve you don’t have to choose. You can be all three. Simultaneously. No joke.
Flash banners linked to customized landing pages based on which character you chose.
Athlete landing page. Click for full size.
Student landing page. Click for full size.